Short-term consequences message framing

Short-term consequences message framing has no effect on user engagement in humans.

“No significant differences were found for link clicks, cost per link click, interactions, or cost per interaction.”

Human trialon Instagramn = 10

AI-generated smoking prevention videos on Instagram achieve greater reach when short-term consequences are addressed

European journal of cancer (Oxford, England : 1990)·13 Aug 2026

Short-term consequences message framing decreases cost per 1000 accounts reached in humans (€3.15 vs €3.86).

“lower cost per 1000 accounts reached (€3.15 vs €3.86; Holm-adjusted p = .048).”

Human trialon Instagramn = 10

AI-generated smoking prevention videos on Instagram achieve greater reach when short-term consequences are addressed

European journal of cancer (Oxford, England : 1990)·13 Aug 2026

Short-term consequences message framing increases reach in humans (median 14,117 vs 11,820).

“Videos emphasising short-term consequences of smoking achieved greater reach than videos with long-term cancer framing (median 14,117 vs 11,820; Holm-adjusted p = .048)”

Human trialon Instagramn = 10

AI-generated smoking prevention videos on Instagram achieve greater reach when short-term consequences are addressed

European journal of cancer (Oxford, England : 1990)·13 Aug 2026