Mass media campaign

1 paper2 findings

C, W, M, H: cells, worms or flies, mice, humans. Dark: independent labs found the same change there. Light: one lab or one study. Outline: nothing yet.

Labs are independent when their papers share no last author and no institution.

Against: findings that point the other way from most findings on the same outcome.

No results posted: trials that ended more than a year ago with no results on ClinicalTrials.gov and no paper in ARN’s record.

Company ties: findings with an author at a company, or from a paper whose competing-interests statement declares ties to one.

1 lab in 1 country

Humans1

Outcomes

Smoking quit success

no changein humans1

1 study

Mass media campaign has no effect on smoking quit success in humans.
“There was no clear evidence of a change in quit success.”
Humanspre/post campaign evaluation
Are population-wide mass media campaigns still relevant in an era of low smoking prevalence? Insights from the Power to Quit campaign in England
medRxiv15 Sep 2026Preprint

Smoking quit attempts

upin humans1

1 study

Mass media campaign increases smoking quit attempts in humans (48.4% to 52.3%, aOR=1.16).
“increases in quit attempts (48.4% to 52.3%, aOR=1.16 [95%CI=0.97-1.38])”
Humanspre/post campaign analysis
Are population-wide mass media campaigns still relevant in an era of low smoking prevalence? Insights from the Power to Quit campaign in England
medRxiv15 Sep 2026Preprint

Latest

1 in 12 months

medRxiv15 Sep

Are population-wide mass media campaigns still relevant in an era of low smoking prevalence? Insights from the Power to Quit campaign in England

Preprint: cross-sectional study of 11,442 peopleInterventions

Paper